Retail & E-commerce

Reimagine commerce with resilient platforms, personalised experiences and cost-aware operations

Building connected, resilient and personalised commerce experiences at scale

VE3 helps retailers and e-commerce brands modernise commerce stacks, unify customer and product data, and scale digital experiences that improve conversion and protect margins. We combine data engineering, platform modernisation, automation and site reliability practices to deliver measurable gains in revenue, cost-to-serve and customer loyalty.

Retailers struggle with disconnected platforms, limited real-time visibility, peak-traffic reliability risks and margin pressure, making it harder to personalise experiences and operate efficiently at scale.

Key challenges retailers face

Fragmented systems, rising costs and increasing customer expectations.

Disconnected data and systems

POS, OMS, ERP and marketing platforms create data silos that block real-time decisions.

Poor personalisation and slow experimentation

 Inability to personalise at scale or run rapid tests reduces conversion and LTV.

Fulfilment & inventory visibility gaps

Fragmented inventory leads to stockouts, overstock and costly fulfilment.

Peak traffic & reliability risk

Black-Friday and flash sales expose fragile infra and cause revenue loss.

Rising fraud, returns and chargeback costs

Manual processes and poor detection increase losses and operational overhead.

Fulfilment & inventory visibility gaps

Costs rise without visibility or FinOps discipline.

Business solutions VE3 delivers

End-to-end commerce solutions that connect data, operations and customer experience.
01. Unified Commerce Data Layer

Create a governed commerce lakehouse that merges clickstream, transaction and operational data to power real-time reporting, personalization and demand forecasting.

02. Personalisation & Experimentation Engine

Enable Next-Best-Offer (NBO), pricing elasticity tests and A/B experimentation by combining behavioral signals with transaction history for measurable uplift in conversion and average order value.

03. Order Orchestration & Inventory Visibility

Implement real-time order routing, BOPIS, ship-from-store and micro-fulfilment logic so orders are fulfilled from the optimal location, improving speed and reducing cost.

04. Peak Readiness & Site Reliability (SRE)

Prepare for traffic spikes with autoscaling, observability, load testing and SRE practices to ensure fast pages and uninterrupted checkout during critical windows.

05. Fraud & Returns Automation

Automate fraud scoring, returns workflows and chargeback handling with ML models and orchestration to lower losses while preserving customer experience.

06. Composable & Headless Commerce Modernisation

Move to API-first, headless storefronts and microfrontends for faster merchandising, edge caching and improved SEO performance.

07. Marketing Ops & CDP

Build first-party CDP capabilities, consent management and journey orchestration to reduce dependency on paid search and improve acquisition ROI.

08. FinOps & Cost Optimisation

Implement cost governance for cloud, CDN and storage (including egress strategies) to lower TCO and keep margin intact.

VE3 Approach

A phased, ROI-led approach focused on speed, stability and scale

Discover & Prioritise

Fast data and tech assessment to identify revenue and cost levers.

Pilot & Prove

 Rapid PoVs for personalization, orchestration or peak readiness that show measurable ROI.

Build & Integrate

 Implement lakehouse, APIs, experimentation frameworks and orchestration with secure integrations to ERP/WMS/OMS.

Operate with SRE & FinOps

Hand over with SRE practices, monitoring, runbooks and cost controls for stable, efficient operations.

Scale & Optimise

Continuous experimentation, model retraining and operational tuning to sustain growth and reduce cost-per-order.

Why VE3

Retail-focused engineering with measurable business outcomes

Retail domain and outcome focus

 We map technical work directly to conversion, retention and margin metrics.

Data + engineering at scale

Lakehouse, streaming analytics and model operationalisation expertise that make personalization reliable in production.

Operational resilience

SRE, autoscaling and observability practice ensure availability during peak demand.

Practical modernisation

API-first, headless and composable patterns delivered with low disruption and phased migration.

Cost-conscious delivery

FinOps integrated into platform design to protect margins while enabling scale.

Technology Partnerships

The Power of Partnership: Our Valued Allies

AriseHealth logoToogether logoOE logo2020INC logo

Real Life Stories

Seamless Integration of Dynamics 365 Business Central for E-Commerce

At VE3, we specialize in delivering integrated Microsoft Dynamics 365 Business Central (D365 BC) solutions that transform your retail and e-commerce operations. Our tailored approach streamlines your business processes, enhances customer experiences, and drives sustained digital growth. Discover how our comprehensive services from digital transformation consultancy to advanced data management and digital product development can optimize every aspect of your operations.

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Ready to grow revenue and cut cost-to-serve?

Contact VE3 to assess your commerce landscape, run a high-impact pilot, and build a prioritized roadmap that increases conversion, reduces risk, and improves profitability.

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