Overview

In the fast-paced world of digital advertising, efficiency and agility are crucial for maintaining a competitive edge. The leading global advertising company headquartered in Paris, France, faced significant challenges in managing their expansive IT infrastructure across over 40 countries. They specialize in providing interactive display advertisements tailored to the online browsing behaviour and preferences of users, operating on a pay-per-click (CPC) basis. To overcome these challenges and optimize their operations, they partnered with VE3 and leveraged AWS Managed Services. Our comprehensive solution enhanced performance, reduced operational costs, and ensured robust security and compliance. This case study outlines our approach, solutions, and the transformative results achieved.

Challenges

High Operational Costs

Maintaining on-premises infrastructure was costly due to escalating expenses in hardware, software, and energy. Scaling to handle growing media content further strained their budget, diverting resources from innovation.

Performance Issues

The infrastructure struggled with high media data volumes, leading to delays, buffering, and slow load times, negatively affecting user experience and global reach.

Security and Compliance

Navigating regional regulations like GDPR and CCPA was difficult with outdated security features, increasing risks of data breaches and non-compliance.

Seamless System Integration

The mobile application needed to integrate seamlessly with JuX’s existing backend systems, including their customer relationship management (CRM) platform, analytics tools, and third-party service providers. This posed a technical challenge as the app had to interact with multiple APIs and data sources while maintaining real-time data synchronization.

Scalability Limitations

The infrastructure couldn’t scale quickly during peak advertising campaigns, causing server overloads and missed revenue opportunities.

Complex Integration

Integrating legacy systems, third-party applications, and ad-tech platforms was complex, leading to data silos, inefficient workflows, and slower innovation.

VE3 Managed Cloud Service Approach

Assessment and Planning

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Detailed Environment Assessment: Based on the findings, VE3 developed a strategic roadmap for migrating the workloads to AWS. This roadmap prioritized workloads based on criticality and business impact, ensuring a phased and risk-mitigated approach to migration. The roadmap also included plans for optimizing resource utilization, enhancing security, and ensuring compliance with regional regulations.
Detailed Environment Assessment: VE3 began by conducting a thorough analysis of the existing IT environment. This included evaluating their on-premises infrastructure, identifying pain points, and understanding the specific requirements of their media and advertising platforms. The assessment utilized tools like AWS Trusted Advisor and AWS Migration Hub to pinpoint inefficiencies, security vulnerabilities, and performance bottlenecks.

Migration Strategy and Implementation

Selection of Non-Critical Workloads
Proof of Concept (PoC) Execution
Migration Tools and Methodologies
Performance Monitoring and Issue Resolution‍‍

Core Workload Migration

Phased Migration of Core Advertising Workloads
VM Migration with AWS Server Migration Service (SMS)
Database Migration with AWS Database Migration Service (DMS)
Downtime Minimization and Business Continuity

Data Transfer and Synchronization

Large-Scale Data Migration with AWS Snowball‍
AWS Snowball Setup and Configuration
Real-Time Data Synchronization with AWS Direct Connect
Network Configuration and Security
Post-Migration Data Validation

Post-Migration Optimization and Management

Performance Tuning
Cost Management
Continuous Security Enhancements
Regular Operational Reviews

Results and Benefits

Cost Savings: A 35% reduction in operational costs was achieved by eliminating upfront investments and optimizing resource usage through AWS tools like Cost Explorer and Reserved Instances.

Improved Performance: Media delivery speed increased by 40% using Amazon CloudFront and S3, while Auto Scaling and EC2 ensured scalable, consistent application performance during peak demand.

Enhanced Security and Compliance: AWS Shield, WAF, IAM, and encryption via KMS bolstered security, with continuous compliance checks ensuring adherence to regulations like GDPR and CCPA.
Business Continuity: High availability was ensured through Multi-AZ RDS deployments and AWS Direct Connect, with automated backups in RDS and S3 providing secure data recovery.
Continuous Improvement: Regular reviews with AWS Trusted Advisor ensured ongoing optimization and alignment with the evolving needs. ‍
Scalability and Flexibility: The AWS cloud infrastructure enabled seamless scaling and supported global content delivery through Amazon CloudFront and Direct Connect.
Streamlined Operations: AWS Managed Services automated routine tasks, freeing the IT team to focus on innovation, while AWS CloudFormation ensured quick, error-free deployments.

Our transformational approach was holistic, strategic, and highly collaborative. By leveraging the full suite of AWS services and applying our deep expertise in cloud transformation, we not only addressed the immediate challenges but also laid the foundation for their long-term success. The result was a highly optimized, secure, and scalable cloud environment that empowered to innovate, grow, and maintain a competitive edge in the fast-paced media and advertising industry.

Data & Analytics

AI & Innovation

App Development

Product & Design

Cloud & DevOps

Cyber & Digital

Emerging Tech

Enterprise Solutions

Strategy & Management

Quality & Performance

VE3 Enhances Performance for Global Media and Advertising Giant with AWS Managed Services