Driving Growth, Personalization, and Seamless Communication Across Multiple Channels
.png){kind=small}
Driving Growth, Personalization, and Seamless Communication Across Multiple Channels
OS Maps needed an omnichannel marketing platform to enhance customer communications, support growth, and drive increased shop sales and subscription upgrades. With a customer base of 5 million, the platform had to handle 150 million emails, push notifications, and in-app messages annually, while storing interaction data for personalized marketing across multiple channels.
The customer data was siloed across different platforms, making it difficult to create personalized experiences.
The platform needed to handle high volumes of emails, push notifications, and in-app messages, while ensuring performance during peak traffic periods.
OS Maps needed a solution to provide seamless, consistent messaging across various channels (email, SMS, push notifications, in-app messages, etc.).
To enhance customer engagement, OS Maps needed real-time data integration to personalize and dynamically adjust campaigns based on customer behavior.
VE3 integrated the Salesforce-based platform with OS Maps’ existing systems, including the Customer Data Platform (CDP), e-commerce platform, and mobile apps, ensuring real-time synchronization of customer data. This allowed OS Maps to have a unified view of customer behavior and interactions across devices and platforms.
The platform utilized dynamic segmentation based on real-time customer behavior and demographic data to create tailored customer journeys. Automated decision trees were set up to deliver personalized messages triggered by specific actions, such as cart abandonment, product views, or past purchase behavior.
The platform was designed to handle large-scale campaigns, with optimized load balancing to ensure reliable performance even during peak traffic periods like Black Friday and Cyber Monday. This architecture was also future-proofed to scale as OS Maps’ user base and data volume grew.
VE3’s solution provided seamless real-time data integration, enabling OS Maps to adjust campaigns on-the-fly based on the latest customer interactions. Automated responses and notifications were triggered in real-time to keep customers engaged.
VE3 implemented robust analytics and reporting features that provided OS Maps with deep insights into customer behaviors, campaign performance, and return on investment (ROI). Customizable dashboards and predictive analytics helped OS Maps anticipate trends and optimize strategies.
.png)
VE3’s Salesforce Marketing Cloud platform provided OS Maps with a robust, scalable, and highly personalized marketing solution. By integrating omnichannel communication, real-time data synchronization, and advanced analytics, VE3 helped OS Maps improve its customer engagement, drive conversions, and support its ambitious growth objectives.
.png)
