Case Study

Criteo’s Digital Transformation with Workday

Optimizing Financial and HR Operations for Global Expansion

Overview

Criteo, a global leader in commerce media, sought to enhance its financial and human resource management processes to support its expanding operations across multiple countries. To achieve this, Criteo implemented Workday’s financial management and human capital management (HCM) solutions.

Challenges

Financial Operations

Managing complex financial operations across multiple regions while ensuring compliance with GDPR and international financial regulations.

Automation

Automating payroll, benefits administration, and workforce data management to improve efficiency.

Billing and Compliance

Streamlining billing and payment processes while maintaining security and compliance with international data protection laws.

The Solution

Finance & Planning

Workday’s financial management tools helped Criteo streamline accounting, tax management, and financial planning across different markets. The built-in compliance features ensured regulatory adherence.

HR & Payroll

With Workday’s HCM, Criteo automated payroll processing, benefits administration, and employee data management. Real-time workforce insights enabled data-driven decision-making.

Web Payments

Workday’s payment module integrated seamlessly with Criteo’s existing systems, enabling automated billing and secure payment processes for clients.

Outcomes

  • Enhanced Security: Full GDPR compliance and improved data protection protocols.
  • Efficiency Gains: A 30% reduction in payroll processing time with the elimination of manual interventions.
  • Scalability: Workday’s solutions provided a flexible and scalable platform to support Criteo’s global operations.

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By leveraging Workday, Criteo successfully optimized its financial and HR processes, enhancing efficiency, security, and scalability to support its continued growt

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